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Client & Market Intelligence

Know Your Clients. Understand the Market. Make Smarter Moves.

Growth starts with clarity. Too often, firms and businesses rely on assumptions instead of insight. When client data is disorganized, market opportunities are unclear, or targeting is based on guesswork, it’s hard to make informed decisions or scale with confidence.


I help organizations bring order to their client data and uncover meaningful insights—so they can refine their strategy, improve retention, and find the right areas to grow.

Wildflowers

Where We Focus

  • Client Segmentation & Analysis – Understand which clients drive value, how to better serve them, and where opportunities exist.

  • Market Positioning & Industry Insights – Identify trends, growth opportunities, and gaps to strengthen differentiation and sharpen focus.

  • Retention & Engagement Strategy – Build systems that deepen client relationships, increase satisfaction, and reduce churn.

  • Data Cleanup & CRM Optimization – Clean, organize, and structure your client data so it actually supports your business development and marketing efforts.

What You Get

Clear Visibility Into Clients & Markets
Stop guessing. Get data that shows where to focus and how to grow.
Smarter Segmentation & Targeting
Know which clients to invest in and how to reach more of the right ones.
Stronger Positioning
Use insights to refine your value proposition and stand out in the market.
A CRM That Works
A clean, usable CRM gives your team the clarity they need to make smarter, more strategic decisions.

Forest Road

What Clients Say

“Tracy's strategic vision and innovative approach have been transformative for our firm...we have achieved more within the year than ever before."
Planning session with a Chief Growth Officer

Turn Data Into Decisions.

Let’s use what you already have to build smarter strategies and uncover growth opportunities.

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